In January 2010 Runware was officially approved by Apple, through the granting of the « Made for iPod », « Made for iPhone » et « Made for iPad » licenses, for the design, production and marketing of electronic accessories which can be connected to an iPod, an iPhone or an iPad. Some acessories are currently near completion.
This participation in the « MFi » program has allowed Runware to become part of Apple’s official network, with access to documentation and technical specifications (software and hardware protocols in use since the O.S. 3.0), to hardware components (particularly the authentification chips), to testing tools, to technical support, to favored contacts and to the « MFi » certification logos.
A few figures can give an idea of the potential market : 50 million iPhones will have been sold by the end of 2010, with an estimated 80 million in use by 2012. The one million mark of iPads sold was passed in only 28 days (compared to 74 for the iPhone), 300,000 being sold on the first day. However, Apple only made the design of communicating technologies possible quite recently, and skills in the field are still rare.
Runware have therefore put their knowledge of system development, electronic interfaces and firmware into the creation of new and innovative communicating accessories for mobile telephones. Runware’s expertise in Bluetooth – in the development of devices for Bluetooth marketing, its selection to tender for the national project Proxima Mobile, and more - means that they cannot only connect/link their accessories wirelessly, but also via Apple’s own connector or of any other mobile phone.
Today, Runware has a software framework developed in-house : SOFIA (SOftware Framework for Iphone/pad/pod Accessories), as well as a rapid prototyping system which allows interaction between its products and native applications.
Several accessory designs have already been approved by Apple in various domains – video games, fitness, health, industry and innovative gadgets. Some of these accessories have gone beyond the design stage and are already operational.
A whole new world is opening up for traditional mobile applications, which are now able to extend their features and combine, by hardwire or Bluetooth, with diverse electronic modules/equipment.
Runware are currently on their first round of fund-raising and are keenly aware of the needs of investors in Reunion. The prospects are encouraging : the market is huge and poorly served, and Runware benefits from core agreements with Apple, is finalising several accessories which are practically operational, and possesses clearly identified channels for marketing its accessoiries.
Runware, 6 mai 2011